Samara is an inspiring conservation journey in a heart-stoppingly beautiful setting. Born in 1997 of a desire to restore the Great Karoo to its former glory, Samara has pioneered the rewilding of a landscape that had been turned over to agriculture for the best part of three centuries.
Once a thriving semi-arid ecosystem of astonishing diversity, the fortunes of the Great Karoo region changed with the advent of fences, firearms and farming. The once-epic springbok migrations vanished, as did the predators that stalked the herds. The ecosystem faltered; grassland slowly turned to dust.
Assembling 11 farms totaling 67,000 acres, Samara’s founders vowed to restore the magic of this place, embarking on an ambitious programme of land restoration and wildlife reintroduction. Today, thousands of wild animals including cheetah, lion, desert-adapted black rhinoceros and elephant roam this born-again wilderness and Samara is working with local stakeholders to extend the conservation ethic to over 3 million acres.
Two intimate owner-run lodges with a true sense of place offer a quintessentially warm Karoo welcome, with myriad activities on offer to explore, entertain and educate – from daily game drives to tracking sessions, conservation activities, wilderness picnics and fly camping.
In staying at Samara, every guest plays a role in safeguarding the landscape in perpetuity. Yet for those who visit, Samara’s magic extends beyond its conservation importance. To immerse oneself in this soulful landscape of infinite horizons is to experience a re-calibration of the frantic modern mindset, a deep re-connection with Nature and a heart-lifting vision of hope for the future.
Samara’s vision is the co-creation of a living legacy in the Great Karoo, providing a winning plan for the people and wild places of this special landscape.
Samara is a Fellow Member of The Long Run, a a collection of the world’s most sustainable nature-based travel destinations. Collectively, The Long Run members help conserve over 20 million acres of biodiversity and improve the lives of 750,000 people. By joining the movement, Samara has committed to a continuous journey of improvement towards achieving a holistic balance of the “4Cs”: Conservation, Community, Culture and Commerce. Staying at one of Samara’s lodges acts as a direct contribution to this vision.